Article - "Operation Mission 40"

Jai Siya Ram http://www.fxlive.in/ The Mission: "Operation Mission 40" In response to the U.S. implementing a 50% tariff on Indian goods—impacting $48.2 billion worth of exports—India is rolling out a high-impact export diversification strategy. This mission, informally dubbed Mission 40, centers around targeted textile export outreach to 40 key global markets. The goal: bolster India’s market presence and offset tariff-induced losses. Why Textiles & Why 40 Countries? 1) Textile sector exposure: Textile and apparel exports alone account for $10.3 billion in trade with the U.S., making them one of the most vulnerable industries under the new tariffs. 2) Scope of opportunity: The 40 targeted countries collectively represent over $590 billion in global textile and apparel imports. India's current share in these markets stands at just 5–6%. 3) Global positioning: India already exports to more than 220 countries. These 40 specific nations are considered high-potential markets for faster growth. What India Aims to Achieve 1) Reduce reliance on the U.S. market, absorb the shock of the 50% tariff, and diversify export destinations. 2)Re-capture lost competitiveness, especially in light of harsher cost competition from nations like Bangladesh and Vietnam. 3)Provide fiscal and diplomatic support, including possibly leveraging trade agreements with partners like the UK and EFTA countries. Regards FXLive Chandan Singh Rawat MCX Commodity + NSE Equity and Forex Market